Who we are

Gift Good Co. connects people and organizations with remarkable gifts and gift cards from small-to-medium sized businesses owned by people of color. 

Minority-owned businesses bring creativity and vibrancy into our everyday lives. And while the number of firms owned by people of color has grown over the years, there are still disparities when it comes to access to capital, contracting opportunities, and other entrepreneurial development opportunities. 

That’s why we created Gift Good Co.  

We make it easy for people to support diverse communities while choosing something special for their friends, family, colleagues, or themselves -- getting a gift that keeps on giving. 



Create a more diverse and inclusive economy while strengthening relationships and spreading joy. 


Our Initiatives

Our initiatives engage people and organizations with our cause, while raising awareness about the importance of buy from diverse small-to-medium sized businesses (DSMBs).

The #GiftItForward Challenge

After you give someone a gift from a minority-owned business, let that person who receives the gift know that they've been tagged and they need to #GiftItForward by buying from a minority-owned business for their next gift. Make sure you share your experiences on social media with #GiftItForward and #GiftMinorityOwned.

The 30% Initiative [Forthcoming]

We work with companies and organizations to commit at least 30% of their total corporate gift budget toward buying gifts from diverse small-to-medium sized businesses. 

If you are interested in the initiatives or had any questions, feel free to contact us. 

Meet the Team


Buddy Bright

Official Mascot

Buddy is our resilient team mascot -- a rescue pupper who makes the most of every day. 

He enjoys chasing his tail and barking at ducks during his free time.

ELee Photoshoot_09.jpg

Elizabeth Lee

Founder & CEO

Nonprofit communications professional by day and social entrepreneur by night, Elizabeth is passionate about building a more diverse and inclusive economy. 

She decided to start Gift Good Co. after she faced significant challenges while trying to buy a gift card from a minority-owned small business for a friend's birthday. 


Lorenzo Bright

Research Fellow

Lorenzo Bright, M.A. is a young professional with a passion for storytelling and cultivating relationships. He is excited to be part of an organization dedicated to economic inclusion and support for disadvantaged groups. 


He spends his spare time running, gaming, and spending (socially distant!) time with friends.


Varsha  Vijayakumar

Digital Marketing Fellow


Currently in the gender-justice nonprofit sphere, Varsha values the power of community and its ability to engender positive change. She’s especially excited about the tight-knit network Gift Good is building.


Varsha loves to dance, tries to be as vegan as possible, and absolutely adores cats.


Lillian Fu

Business Operations Fellow


A public health analyst by trade, Lillian is motivated daily by her dedication towards a more equitable society. Though population health is her first love, she is thrilled at the opportunity to work towards economic equity with Gift Good Co.

Much of Lillian's free time is spent with food—cooking, baking, and exploring new take-out gems.